Types of Business Growth (HL IB Business Management)

Revision Note

Internal (organic) & External (inorganic) Growth

  • The growth of firms can be internal (organic) or external (inorganic)

  • Internal growth is usually generated by
    • Gaining greater market share
    • Product diversification
    • Opening a new store
    • International expansion
    • Investing in new technology/production machinery

  • External growth usually takes place when firms merge in one of three ways
    • Vertical integration (forward or backwards)
    • Horizontal integration
    • Conglomerate integration

3-1-2-how-businesses-grow_edexcel-al-economics

A diagram that illustrates how a firm can grow through forward or backward vertical integration

  • Forward vertical integration involves a merger or takeover with a firm further forward in the supply chain
    • E.g. A dairy farmer merges with an ice-cream manufacturer
       
  • Backward vertical integration involves a merger/takeover with a firm further backward in the supply chain
    • E.g. An ice-cream retailer takes over an ice-cream manufacturer

The Advantages & Disadvantages of Internal Growth

  • Firms will often grow internally (organically) to the point where they are in a financial position to integrate with others
    • Integration speeds up growth but also creates new challenges
        

The Advantages & Disadvantages of Internal Growth


Advantages


Disadvantages

  • The pace of growth is manageable
  • Less risky as growth is financed by profits & there is expertise in the industry
  • Avoids diseconomies of scale
  • The management know & understand every part of the business

  • The pace of growth can be slow & frustrating
  • Not necessarily able to benefit from economies of scale
  • Access to finance may be limited

Mergers & Acquisitions (M&As) & Takeovers

  • A merger is a mutual agreement between two or more businesses to join together as a single business
    • In 2022 Moj and MX Takatak, India's two leading video-sharing platforms merged, combining 300 million monthly active users with the aim of becoming a serious competitor to China's Tiktok
    • The Walt Disney Company and 21st Century Fox merged in 2018 to gain a higher market value and share (the new company achieved a market share greater than 90%)
       
  • An acquisition occurs when one company takes complete control over another by acquiring more than 50 per cent of its share capital
    • A friendly takeover is where acquisition has the approval and support of the directors of the target company
      • In 2014 Facebook acquired mobile messaging company Whatsapp for around $19 billion with a shared mission to 'bring more connectivity and utility to the world by delivering core services efficiently and affordably'

    • A hostile takeover occurs against the will of the target company's board of directors
      • The US food giant Kraft completed its hostile takeover of Cadbury Plc in 2010 by increasing its initial bid to shareholders by over $3 billion

An Explanation of the Advantages & Disadvantages of Each Type of Growth


Type of Growth


Advantages


Disadvantages


Vertical Integration
(Inorganic growth)


  • Reduces the cost of production as middle man profits are eliminated
  • Lower costs make the firm more competitive
  • Greater control over the supply chain reduces risk as access to raw materials is more certain
  • Quality of raw materials can be controlled
  • Forward integration adds additional profit as the profits from the next stage of production are assimilated
  • Forward integration can increase brand visibility

  • Diseconomies of scale occur as costs increase e.g. unnecessary duplication of management roles
  • There can be a culture clash between the two firms that have merged
  • Possibly little expertise in running the new firm results in inefficiencies
  • The price paid for the new firm may take a long time to recoup

Horizontal Integration
(Inorganic growth)


  • Rapid increase of market share
  • Reductions in the cost per unit due to economies of scale
  • Reduces competition
  • Existing knowledge of the industry means the merger is more likely to be successful
  • Firm may gain new knowledge or expertise

  • Diseconomies of scale may occur as costs increase e.g. unnecessary duplication of management roles
  • There can be a culture clash between the two firms that have merged

Conglomerate Integration
(Inorganic growth)


  • Reduces overall risk of business failure
  • Increased size & connections in new industries opens up new opportunities for growth
  • Parts of the new business may be sold for profit as they are duplicated in other parts of the conglomerate

  • Possible lack of expertise in new products/industries
  • Diseconomies of scale can quickly develop
  • Usually results in job losses
  • Worker dissatisfaction due to unhappiness at the takeover can reduce productivity

Joint Ventures

  • A joint venture occurs when two businesses join together to share their knowledge, resources and skills to form a separate business entity for a specified period of time
    • E.g. The mobile network EE is a joint venture formed by the French mobile network, Orange and the German mobile network, T-Mobile
       
  • Businesses may choose a joint venture to reach a new market as it may be more cost effective than exporting, licensing and franchising
     

Joint ventures help to spread the risk, access new markets, secure resources, and increase global competitiveness

Key reasons for global mergers and joint ventures 

Spreading risk 

  • Businesses operating in different markets spreads the risks associated with fluctuating economic conditions 
    • If there is an economic downturn in one market, they may still gain sales in another market that is less affected

Entering new markets/trading blocs

  • Entering a market using a joint venture is a quicker method than using organic growth
  • In emerging economies, many governments inisist that foreign businesses can only operate as a joint venture as this can benefit domestic businesses 
  • Forming a joint venture with a local company allows the joining business to gain knowledge and business of the local markets

Accessing national/international brand names/patents

  • A patent is the legal right given by the government to an individual or business to make, use or sell an invention and exclude others from doing so
  • The process of developing intellectual property can be a long and expensive process
    • Working in a joint venture may allow a businesses can use to get access to intellectual property or a business with a strong reputation  

Securing resources/supplies 

  • Businesses can create joint ventures with another business which have access to resources e.g  land and raw materials
    • This allows business to quickly gain access to resources which helps to speed up the production process
  • Businesses have to be aware of any ethical issues concerning the resources as this can damage the reputation of the business e.g. perhaps being unaware that the company they are joining with uses child labour

Maintaining/increasing global competitiveness

  • Businesses can increase their global dominance by working in a joint venture with another business
  • By expanding in this way, even for a short period, a business can benefit from economies of scale which leads to lower costs
    • Businesses can reduce prices which can increase sales, leading to a higher market share

The Advantages & Disadvantages of Joint Ventures


Advantages


Disadvantages

  • Economies of scale gained from costs spread over larger output can lead to increased profit margins 

  • Both businesses retain their own identity as the joint venture is set up as a separate business for a limited period of time
    • When the joint venture comes to an end the partners continue to operate their original businesses as before
       
  • Opportunity to enter new markets which otherwise may be closed to the business

  • Joint ventures often involve the exchange of technology, expertise, or specialised knowledge
    • This can enhance the capabilities of the venture and provide access to new opportunities

  • In a joint venture both businesses have a say in decision-making
    • This shared control can lead to conflict especially if the partners have different management styles or strategic goals
       
  • Reaching agreement may require extensive negotiations which can slow down the decision-making process

  • Sharing sensitive information such as trade secrets can be a concern if the partners are competitors

  • A culture clash between the two businesses can affect the quality of the business, leading to poor sales

  • Joint venture partners share both profits and costs
    • If one partner contributes more resources or effort than the other there may be disagreements about the distribution of profits leading to conflicts

Franchising

  • Franchising is a business model where an individual (franchisee) buys the rights to operate a business model, use its branding and software tools and receive support from a larger company (franchisor) in exchange for an initial lump sum plus ongoing fees

  • Franchising is a popular way to achieve rapid global growth 
     
  • The franchisee operates the business under the franchisor's established system and receives training, marketing support, access to software and other systems and ongoing assistance
    • Examples of global franchises include Domino's Pizza, KFC and Burger King
       
      1-4-1---franchising

Some of the many food franchises available

 

  • The franchise model is a popular strategy for growing a business, offering both advantages and disadvantages to the business owners 

 

The Advantages & Disadvantages of Growth Generated by the Franchise Model


Advantages


Disadvantages

  • Rapid Expansion: Franchising allows for accelerated growth compared to traditional expansion methods

  • Capital Injection: Franchisees typically invest their own money to set up and operate their franchise units

    • This relieves the franchisor from the burden of funding the expansion, reducing financial strain on the parent company
       

  • Local Expertise: Franchisees are often local entrepreneurs who possess in-depth knowledge of their markets

  • Motivated Operators: Franchisees are more likely to be highly motivated and dedicated to ensuring their business thrives, as their financial success is directly linked to the performance of their franchise

  • Brand Recognition: With each new franchise unit, the brand's visibility and presence increases

  • Loss of Control: Franchising involves granting a degree of control to franchisees and this may lead to variance in product standardisation and quality
     

  • Shared Profits: Franchisees typically pay ongoing royalties to the franchisor, reducing the overall profit margin for both parties and for the franchisor it limits the potential earnings compared to fully owned units
     

  • Reputation Risks: The actions of individual franchisees can impact the overall brand reputation

    • A single poorly managed or customer service failure at a franchise location can have a negative impact on the entire franchise network
       

  • Initial Investment and Support Costs: The franchisor must invest in establishing and maintaining a comprehensive franchise support system

    • This includes developing training programs, operational manuals, and ongoing assistance to ensure consistent quality across franchise units

  • Legal and Regulatory Compliance: Franchising involves navigating complex legal frameworks, including franchise disclosure documents, contracts, and compliance with franchise regulations

Exam Tip

A franchise is not a form of business ownership - it is an alternative to starting up a brand new business from scratch.

In most cases franchisors require businesses to operate as private limited companies as this ownership type is considered to have more stability than sole traders or partnerships.

Strategic Alliances

  • Strategic alliance agreements are similar to joint ventures
    • Businesses collaborate for a period of time to achieve a specified goal
    • They agree to work together for their mutual benefit
    • Resources are often shared
       

The Main Differences Between Joint Ventures & Strategic Alliances


Difference


Explanation

The nature of the relationship

  • A joint venture involves the creation of a new legal entity by two or more businesses
  • A strategic alliance is a cooperative arrangement between two or more companies without the formation of a new legal entity

Ownership & control

  • In a joint venture the participating companies jointly own and control the new entity
  • In a strategic alliance each participating company retains its ownership and control and makes its own decisions 

Duration

  • Joint ventures are often intended to be long-term or permanent collaborations
    • Each company make significant investments and commitments to the joint venture with the expectation that shared operations will be ongoing
  • Strategic alliances can vary in duration
    • They are generally formed for a specific project and can be terminated once the agreed-upon goals are achieved

Scope

  • Joint ventures usually have a broad scope of collaboration
  • Strategic alliances are usually focused on a specific area of cooperation
    • Companies join forces to pursue a particular goal such as entering a new market or conducting research and development

 

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Lisa Eades

Author: Lisa Eades

Lisa has taught A Level, GCSE, BTEC and IBDP Business for over 20 years and is a senior Examiner for Edexcel. Lisa has been a successful Head of Department in Kent and has offered private Business tuition to students across the UK. Lisa loves to create imaginative and accessible resources which engage learners and build their passion for the subject.