1. Introduction to Business Management

1.1 What is a Business?

The Nature of Business

The Four Business Sectors

Entrepreneurship

Starting up a Business

1.2 Types of Business Entities

Private & Public Sector Businesses

Types of For-profit (Commercial) Businesses

Types of For-profit Social Enterprises

Types of Non-profit Social Enterprises

1.3 Business Objectives

Aims, Objectives, Strategies & Tactics

Common Business Objectives

Corporate Social Responsibility (CSR)

1.4 Stakeholders

Internal & External Stakeholders

Stakeholder Conflicts

1.5 Growth & Evolution

Economies & Diseconomies of Scale

To Grow or not to Grow?

Types of Business Growth

1.6 Multinational Companies (MNCs)

Multinational Companies (MNCs)

2. Human Resource Management

2.1 Introduction to Human Resource Management

Human Resource Planning

Recent Trends in Workplace Change

Resistance to Change & Change Management

2.2 Organisational Structure

Organisational Design

Types of Organisational Charts

Adaptive Organisational Structures

2.3 Leadership & Management

Types of Leadership Styles

2.4 Motivation & Demotivation

Motivational Theories

Financial & Non-financial Rewards

Types of Training

2.5 Communication

Formal & Informal Communication

3. Finance & Accounts

3.1 Introduction to Finance

Role of Finance for Businesses

3.2 Sources of Finance

Internal Sources of Finance

External Sources of Finance

The Best Choice of Finance

3.3 Costs & Revenues

Types of Costs

Sales Revenue

3.4 Final Accounts

Statement of Profit or Loss

Statement of Financial Position (Balance Sheet)

3.5 Profitability & Liquidity Ratio Analysis

Profitability Ratios

Liquidity Ratios

3.6 Cash Flow

Cash Flow & Working Capital

Cash Flow Forecasts

Strategies to Improve Cash Flow

3.7 Investment Appraisal

Simple Payback Period

Average Rate of Return (ARR)

4. Marketing

4.1 Introduction to Marketing

Marketing & Markets

4.2 Marketing Planning

The Role of Marketing Planning

Unique Selling Points & Differentiation

4.3 Market Research

Types of Market Research

Sampling Methods

4.4 The Marketing Mix (7 P's)

The Marketing Mix: Product

Product Portfolio Analysis

Product Branding

The Marketing Mix: Price

The Marketing Mix: Promotion

The Marketing Mix: Place

The Marketing Mix: People

The Marketing Mix: Processes

The Marketing Mix: Physical Evidence

5. Operations Management

5.1 Introduction to Operations Management

The Purpose of Operations Management

5.2 Operations Methods

Types of Production Methods

5.3 Location

Choosing a Production Location

Reorganising Production

5.4 Break-even Analysis

Break-even Analysis

Changes to & Limitations of Break-even

6. The Business Management Toolkit

6.1 The Business Management Toolkit

SWOT Analysis

Ansoff Matrix

STEEPLE Analysis

Boston Consulting Group (BCG) Matrix

Business Plan

Decision Trees

Descriptive Statistics

Circular Business Models

6.2 Business Management Toolkit Case Studies

SWOT & STEEPLE Analysis: AirBnB

BCG Matrix & Decision Trees: Starbucks

Business Plans & Descriptive Statistics: Sunset Sails Tours