An Introduction to Globalisation
- Globalisation is the economic integration of different countries through increasing freedoms in the cross-border movement of people, goods/services, technology and = finance
- This integration of global economies has impacted national cultures, spread ideas, speeded up industrialisation in developing nations and led to de-industrialisation in developed nations
- Globalisation has been increasing for thousands of years - it is not a new phenomenon
- Improvements in technology and the speed of global connections have exponentially increased the level of interdependence between nations in the past 50 years
- Consumers now source products globally recognising global brands wherever they travel
The four main Characteristics of Globalisation
1. Increasing foreign ownership of companies |
2. Increasing movement of labour & technology across borders |
3. Free trade in goods/services |
4. Easy flows of capital (finance) across borders |
- Globalisation has several impacts on domestic businesses that increasingly need to compete with global brands
Impacts of globalisation on domestic businesses
- Domestic businesses face increased competition as a result of globalisation
- This incentivises them to improve efficiency in order to remain competitive against global brands
- Some domestic businesses may drastically cut staffing or require higher levels of productivity from workers
- The transfer of skills between global and domestic businesses can be mutually beneficial
- Domestic workers can gain skills and knowledge from an international competitor
- Global businesses will gain local knowledge, market insight and experience from domestic workers
- Domestic businesses can compete by developing or emphasising a persuasive unique selling point (perhaps the fact they are local)
- Both domestic and global businesses can benefit from close collaboration through joint ventures or strategic alliances