McClelland’s Acquired Needs Theory
- McClelland's Acquired Needs Theory focuses on the needs that individuals develop over time
- It explains how these needs influence their motivations and behaviour
 
 
- It explains how these needs influence their motivations and behaviour
- People have three acquired needs that drive their actions and choices in the workplace and in life
 
A Summary of McLelland's Acquired Needs
| Type of Need | 
 | Affiliation Need (nAff) | Power Need (nPow) | 
| 
 Motivations | 
 | 
 | 
 | 
| 
 Behaviours | 
 | 
 | 
 
 | 
- The relative strength of these needs varies among individuals
- They can be developed over time through life experiences, upbringing and cultural influences
- Understanding individuals' dominant need can help employers tailor their approach to employee motivation and management
Strengths of McLelland's Acquired Needs Theory
- The model is easy to understand & apply
 - Helps managers to motivate employees in various situations
 
 
- Helps managers to motivate employees in various situations
- Recognises that people have varying needs & motivations
 - Managers can create more effective motivational strategies
 
- Managers can create more effective motivational strategies
- Based on extensive research
 - McClelland's research was conducted in various cultural contexts so it can be applied in different settings
 
Weaknesses of McLelland's Acquired Needs Theory
- Does not account for the complexity of human behaviour 
- Can be influenced by a wide range of personal and environmental factors
 
 
- Can be influenced by a wide range of personal and environmental factors
- 
The model may oversimplify workers' motivations - 
People often have a combination of the three needs 
 
 
- 
- Limited evidence supports the specific needs identified in the theory
- Achievement, affiliation and power are not universally agreed upon as the primary drivers of behaviour
 


