McClelland’s Acquired Needs Theory
- McClelland's Acquired Needs Theory focuses on the needs that individuals develop over time
- It explains how these needs influence their motivations and behaviour
- It explains how these needs influence their motivations and behaviour
- People have three acquired needs that drive their actions and choices in the workplace and in life
A Summary of McLelland's Acquired Needs
Type of Need |
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Affiliation Need (nAff) |
Power Need (nPow) |
Motivations |
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Behaviours |
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- The relative strength of these needs varies among individuals
- They can be developed over time through life experiences, upbringing and cultural influences
- Understanding individuals' dominant need can help employers tailor their approach to employee motivation and management
Strengths of McLelland's Acquired Needs Theory
- The model is easy to understand & apply
- Helps managers to motivate employees in various situations
- Helps managers to motivate employees in various situations
- Recognises that people have varying needs & motivations
- Managers can create more effective motivational strategies
- Managers can create more effective motivational strategies
- Based on extensive research
- McClelland's research was conducted in various cultural contexts so it can be applied in different settings
Weaknesses of McLelland's Acquired Needs Theory
- Does not account for the complexity of human behaviour
- Can be influenced by a wide range of personal and environmental factors
- Can be influenced by a wide range of personal and environmental factors
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The model may oversimplify workers' motivations
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People often have a combination of the three needs
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- Limited evidence supports the specific needs identified in the theory
- Achievement, affiliation and power are not universally agreed upon as the primary drivers of behaviour