Methods of Communication
- The aim of communication is to exchange or transfer information
- Formal communication is channeled through a businesses formal organisation structure and is likely to be capable of being recorded in some way
- Informal communication is any communication that takes place outside of the official channels and is unlikely to be formally recorded
The main forms of communication used by businesses
- The effectiveness of each method depends on the business context, the nature of the communication and the personal preferences of both the sender and receiver of information
Strengths & Weaknesses of a Range of Communication Methods
Method of Communication |
Strength |
Weakness |
Face-to-Face Communication |
|
|
Written Communication |
|
|
Phone Calls |
|
|
Video Conferencing |
|
|
Instant Messaging & Chat Applications |
|
|
Exam Tip
Businesses use a combination of different communication methods, choosing the most appropriate for the message or discussion that needs to be held
However, factors such as time and distance play an important role in the type of communication chosen - in some cases the method chosen will not be the most appropriate method but it is the quickest or the only option available